The company under the brand VitaminWater is behind a billboard out of the ordinary, which makes it possible for users of public transport to charge their smartphone pending the passage of the bus.
The people of Boston, Chicago and New York can now take advantage of this little innovation. People needs to simply connect the wireless USB for their mobile device in the space provided for this purpose on the billboard.
The advertising concept (Alternative Energy Source) is based on the fact that the drink provides an immediate boost of energy – thus making a comparison with the ability to recharge the battery of a mobile device.
The credit belongs to the agency Crispin Porter and Bogusky!