The Internet giant is taking drastic measures to develop its distribution platform for video content. An investment of $ 100 million will enable it to produce professional quality videos exclusively for the web, reports the Wall Street Journal today April 7, 2011.
The changes will appear directly on the homepage of YouTube and will consist of the development of its range of twenty channels offering diverse themes ranging from sports to cinema, through the arts.
The U.S. daily said that according to its sources, these channels are designed to provide competition in Internet television and present from 5 to 10 hours of original content each week and gather video content already available on the site.
By offering such a service, YouTube hopes to retain the loyalty and obviously longer on its Internet site in order to attract advertisers working in the medium of television, a market estimated at 70 billion U.S. dollars. Currently, the average time spent each day on YouTube is 15 minutes. Google’s site is the 3rd most visited website in the world, with 111 million unique visitors.
The Wall Street Journal also indicates that Google would have had discussions with agencies in Hollywood (Creative Artists Agency, Endeavor and William Morris, International Creative Management), so that their customers can create their own channel on YouTube. For now, there would be “more likely that agreements are conducted with production companies and directors with celebrities, however, indicate the sources of the WSJ.