How can we oppose the industrialization of the content?
Once there was the craftsman who made solid wood furniture, with painstaking care and attention to detail. Each piece of furniture was a unique piece, quality, and lasted 30 years.
Then came the big distribution. Companies like IKEA have started to produce furniture series, but the prices have decreased and after six months the cabinet was to throw. You know, the lure of savings.
A more or less similar the live web writer freelance: write quality content, all those who advise to do SEO and link gain, but face competition from those who have transformed the creation of Content in a industrial process.
Difficult to offer a better price, difficult to convince the client that to get good results you need an individual work, precise, non-standardized. But is it really so? Are we really so helpless in the face of industrialization content?
No. We can still do something. Here are 5 ways to convince your client to accept your quote.
1. Inbound Marketing
This is the key point. To get them through the offering of the largest producers of content you have to get to know. You have to invest a portion of your time getting to know someone as a professional in the sector: public guest post (quality), participate in discussions online, read industry forums and cure your blog consistently.
In other words you need to do Inbound Marketing: Uses content, social, communities, the marketing and comment whether you like it or not, even the SEO to intercept people interested in your topic and turn them into customers. In happy customers.
Before writing to inform you, you have to talk to the customer. Explain the details of the budget, and the reasons for the price: in some cases, I am also sending a document with links for further information to give the customer a general picture of the situation.
Because the contents must be written in a certain way? Because you have to take advantage of the skills of a professional webwriter? Why not just mix consonants and vowels on a white page to get good results?
Often customers do not know the answer to these questions, and selected at random. Indeed, given that follow immediately recognize: the savings. It’s your job? Explain that this is not the way to go.
3. Extra services
To entice the customer to accept your quote can propose extra services. Of the services that, usually, the assembly of the content does not offer. Here are some examples:
- Enter text on the CMS.
- Choice and image optimization.
- Care of the comments.
A key point that can play in your favor: the rectification of the work. Those who work on large numbers writes and delivery. You can justify the higher price by offering a service to review post-delivery. I assure you that this is a necessary, in great demand.
Another aspect that will justify your honorary them: the planning of publications. You write, but not limited to: advice also what and when to write, organize the editorial calendar and suggest that the client can accept it or review it with you. These are all services that do not offer.
5. Discounts and loyalty
To the most important customers of the propose formulas discounted. That is, an editorial plan, however, more expensive than expected (give an example) 1 5% discount on extra work.
In this way, those who have to write many books can amortize the price with the percentage saved. And you always work from a new customer that you’re loyalty . A loyalty that you get coddling the customer, offering advice and small even free of charge.
Work on the amount
The quality is a staple, but customers who pay 500 euro to Article not found behind the door. For this you must also focus on quantity, and propose the advantages to those who buy packages of articles.
One item has a price, but twenty articles are not equal to the price per unit multiplied by 20. From the total take away a small part to make the package more attractive. The sense is this: the more purchasing, the more you save. And in the meantime you earn.
There is little to do. Sometimes there are people who can not convince because they have a completely distorted view of reality. And they see the Web writing like a piece of the assembly.
At some point you can not do is let go. Do not you think?