In just two years, an online game for children has reached this enviable plateau. This is Moshi Monsters, a game for children aged 6 to 12 who are invited to adopt a virtual pet, to walk in the world of Monstro City, play games and communicate with participants in a “safe” environment.
Any self-respecting popular game comes with its share of derivatives and Moshi Monsters is no exception: toys, books, video games, trading cards and magazine already exist. Games are also provided in the program: music, stage shows, TV and film.
Of the 50 million registered users, 15 million come from North America.
Last October, the company Internet Security AVG indicated that 92% of children in the United States are “present” on the Web at the age of two years (from simple photo to full registration on a social network).
This figure drops to 73% for Europe (West).