The search giant reportedly paid 25 million dollars to get their hands on the Toronto company PushLife confirming its all set to launch its own music service eventually.
PushLife becomes the third company to be incorporated Toronto by Google, and after BumpTop SocialDeck.
PushLife was founded in 2008 by a former employee of Research in Motion, Ray Reddy and his mission was to build a mobile platform to allow consumers to play, organize, share and purchase digital content available soon matter trademark of the apparatus used.
Thus, at present, and by this technology, an iTunes library can be integrated and adapted to a Blackberry, Nokia, Samsung, LG or Android, for example. The said service also allowed to manage videos, ringtones, etc..
The availability of PushLife will end soon, but the new entity will be Google’s mission is to build new mobile applications – dedicated to music – assured.
Only remains to know whether the highly anticipated Google Music will slow the growth of iTunes. The first should include providing a space for storing music online, allowing users to retrieve their credentials from any computer or mobile device.