A study by AdMob, Google’s advertising platform, concludes that the tablets are primarily used to play video games, do research on the Net and access the messaging service.
Contrary to what suggested by the companies offering the shelves, these are not used for productivity, but seemed much more used for entertainment purposes. Among the 1430 surveyed shelves holders, 84% of them said they used their tablet for fun, 74% check their email and 61%, to keep informed by reading news.
Nearly 7 out of 10 users spend over an hour on his tablet every day and 38% use more than two hours daily. A meager 11% not in use a half-hour a day. For 28% of respondents, the tablet has become the leading technological tool used and 77% of respondents say their experience with touch pad has changed their relationship with their computers.
Moreover, the study by AdMob also provides information on a broader level, revealing a little more instead of the technology in their daily lives. For example, 59% of users report spending more time on their shelf with a book and 52% listen to radio. The popularity of the tablet also threatens that of other technologies such as computers and smartphones, but not television.
However, the study by AdMob has many mysteries. For example, it is not indicated what type of tablet is held by the respondents, the operating system or animating the age to which they belong.