Who has to do with the world of web copywriting knows how words are important. Tools that, when used in the right way, they can become the real weapons of seduction to the reader. But attracting attention through words is the goal that any self-respecting copywriter trying to reach, to promote a specific content and entice the reader to take some action.
A goal that becomes even more important if the text that you are about to write is to mold tourism , which aims to engage the reader, push to start your journey towards a certain area, take part in an event or even a tradition and experience of recipes. This is a type of texts that might be required for a copywriter for a travel agency, by those who have a hotel or any accommodation to be promoted online, or by those who have just decided to start a blog to tell the journeys undertaken and those who dream of doing.
But as you’ve certainly noticed, there are now countless texts dedicated to tourism on the web. For better or worse we talked about everything, even of unfamiliar places and be able to write something truly original is not so simple.
For this reason, when you find yourself face to face with the screen and the keyboard under your fingers, one must be our mantra: persuasion. Structuring texts, mixing words and ideas, that are able to attract the reader’s attention, intrigue and force him to do something (that is not close the page though). But how do you persuade the reader through the words?
Persuasion in tourist texts
1. The importance of title
Never underestimate the importance of the title which, more often, more time steals the article. It is the first thing the reader looks and must be structured in an appealing manner, so that it attract the attention immediately.
Some examples? They seem to be very effective formulas that presuppose a list of advice or guidance within, as “the 5 things you should know before visiting Gallipoli” or “6 reasons why you should choose for your holidays in Beach” and so on. Not to mention the words “savings” and “convenience”, very popular with readers, especially these days.
Once the obstacle of the title must continue with the drafting of the text itself, and if you think of things to draw attention to proposing read and reread all over, maybe by changing the concepts here and there, you will not go very far. You need to add to that particular text in addition, the original key to be able to leave a mark.
What to do? Well, demand from a million of dollars! I personally always try to introduce a curious place that few people know, maybe imposed on the text in key light and ironic, as if I were addressing a friend and not to an unknown reader. In short, give free rein to creativity.
At this point, however, we must make a clarification: if you place the question is quite simple, since asking around and doing a little research detail and particularity pop out easily. But if you live miles away?
In this case the question is a little more complex and to get accurate information you can not do anything but rely on the users themselves, make friends, virtual contact with the place, read the reviews left by tourists, maybe ask for advice to fans of your fan page on Facebook or Twitter, and ask for advice. Thanking them maybe of the aid with a nice quote inside the post (which ago always pleasure).
3. Poetry and practicality
In the texts of mold tourist I think you have to mix in the right way poetry and practicality. The first you will need to engage the reader, drag pleasantly atmosphere of the villages that do not know, in the light-heartedness of the local festivals, recreating the words through the landscapes and places that he has never seen, as if he could see it in his head in a kind of photography.
At the same time, however, it is also necessary to accompany the text of practical information.
Promoting one location? Add to post the details on how you can get there, the main roads to go, if you can get by bus, train and plane, if once you arrive you can rent a car and to whom should you contact.
Links, phone numbers, email addresses, add everything that can be useful in practice, the number of the museum to that of the b & b, opening hours and closing the contact email of the local tourist association and so on. Add all the information in the text that you would like to know before you visit a new tourist destination.
4. Personal Experiences
The winning card with regard to persuasion in tourist texts, lies mainly in order to share personal experiences . This fact, in the eyes of the reader, have a value certainly higher since they are based on direct experience. It is also the best way to introduce themes and concepts certainly original.
5. The eye wants its part
Especially in the field of tourism we can not save in terms of images. Visual impact is of paramount importance for those unfamiliar with the places that you are describing and it is the best way to capture the attention of your target audience.
Remember, however, that the image is to complete the text and be in tune with it: if you are talking of the Cathedral of Otranto, for example, insert a photo to representing it and not a picture of a landscape or a beach. Give the text itself that the images you require.
6. Offers and promotions
Go ahead to the offers and promotions that allow you to improve your site’s visibility of reference especially in the case of accommodation. If you have a blog, maybe you can agree on a structure with a small discount for a certain number of readers, you will get both benefits.
In conclusion, in addition to these 6 points that are essential in my opinion, try to avoid having to explicitly ask for a click, but just persuade the reader to do something, setting the call to action in an appealing manner.
And do you have any experience in this area? Do you have other secrets persuasive to add to my little list that could return useful?