In this technological age, there are many ways to organize the management of a company. With the advent of social media and various digital platforms, promoting products and services has become easy. Among these platforms, a relatively new one stands out, it is WhatsApp Business for companies.
What is WhatsApp Business?
The WhatsApp messaging application has not stopped growing in recent years. On February 19, 2014, WhatsApp was bought by Facebook to increase the number of users and currently it has more than one billion daily users.
It was always a messaging application focused on the casual audience , but everything changed in 2017, when the launch of WhatsApp Business was announced, the free version of the messaging App for Android and Apple, intended for small and medium-sized businesses.
WhatsApp for business offers support to businesses with a large volume of messages and includes access to be used with WhatsApp Web. The main function of this application is to improve communication and information transfer between the company and the client , but it is also designed to be used as a means of internal communication for a company .
WhatsApp Business is a messaging application designed to solve communication problems between companies and customers.
This version of WhatsApp Business seeks to be the definitive solution to all the messaging management and organization problems that every company suffers. The main objective is to reduce the losses of potential customers , which occurred for the following reasons:
- Lack of communication.
Once WhatsApp Business has been downloaded for free for your operating system (available for Android and iOS) and installed, enter your company’s profile settings and perform the following steps:
- Enter the name of your company.
- Details the exact location of the business.
- Place the link to your company’s website.
- Establish the services or products offered.Details customer service hours.
Once the profile is completed, it will be easier to find potential clients. But you must be careful when placing the name of your company, as WhatsApp Business as a security mechanism, avoids subsequent changes of company names, once it is established.
How to verify your company in WhatsApp Business?
Currently, WhatsApp is only implementing a pilot program for the verification of a limited number of companies , which are participating in the program. When a company has their account verified, a green badge appears next to the contact’s name.
This badge lets customers know that this account is from a company verified by WhatsApp. This is done in order to prevent business identity theft and scams .
How to get an official company account?
When creating your company account, you may notice that one of the following options will appear:
- Standard company account.
- Official company account.
It is not possible to pay or request an account change. Currently, only a small group of companies have an official company account.
To obtain these types of accounts, several factors are used. The most important is to determine if an account belongs to a company with a recognized brand .
How do customers access your WhatsApp Business?
Customers do not need to download WhatsApp for companies , with the conventional application the customer adds the contact of the company, as if it were a normal contact. They can then start a conversation with the business contact.
In the WhatsApp process, it details that this contact and that chat belong to a company account.
Advantages of WhatsApp Business
The WhatsApp Business application emerged to help in the management and organization of communication between companies and customers. Therefore, using this App gives you the following advantages:
You can set up automatic responses for customers who are contacting your business account for the first time. To automate messages, it is recommended to use WhatsApp in the web version, where it is easier to manage automatic messages.
WhatsApp for companies offers many advantages for the management and organization of communication with your customers.
The character limit to use is 200 and you can add Emojis . This message is sent when your customer contacts for the first time , but you can also configure this message when 14 days or more pass without interaction with customers, for example.
Absence message automation
This option allows you to create absence messages that are sent when you receive a message at a time when you are not available (the time established in your business account profile).
This message is 200 characters maximum and is only sent if your phone has an internet connection.
Quick message automation
To optimize time, WhatsApp Business allows you to send quick messages, previously saved. To use them you just have to write a word or a character, which will be completed automatically .
For example, typing “/ thank you” will automatically enter a “thank you very much for your inquiry.”
WhatsApp Business incorporates analytics
It is still a feature in development, but it allows you to view basic data , for example, the number of messages sent, received, delivered and read.
Diffusion function and labels
If you have an update or important news, you can send a message to all your contacts (up to 256 people).
Also to better organize your customers , you can use labels . They are useful to filter the chat according to needs. WhatsApp comes with default labels, but you can add whatever you want.
Create product catalog
You can create a catalog about the products or services that your company offers and send it en masse to your contacts.
Synchronization with WhatsApp web
Depending on your needs, you can take advantage of WhatsApp for business and all its advantages, when you use WhatsApp web. Therefore, you do not need to be tied to your phone to manage your business.
You can use a landline
If you don’t want to use your mobile phone number, WhatsApp Business offers the possibility of using a company landline number .
This will allow you to keep your personal WhatsApp account on your phone and simultaneously run a WhatsApp business account registered with your company’s landline number.
The role of WhatsApp for business is to improve communication between customers and your company. It also favors the acquisition of new clients and the execution of sales.
But a bad use of the functions , can lead to the closure of the account. WhatsApp does not allow the mass sending of messages without segmenting and without any specific function. This can be considered as SPAM messages and violates established regulations.
Differences between WhatsApp and WhatsApp Business
Both are messaging applications, but they have notable differences. They are between them:
Different profile and same interface
After you have created your company profile, you will notice very few differences in the interface. There are the same sections of stories, chats and settings, but this is where the differences between the two applications are.
Different logo: The first noticeable difference is the logo. WhatsApp Business has the character B that replaces the phone icon within the conventional application logo.
Although WhatsApp Business and WhatsApp personal are two messaging applications, they have many differences.
Chat identification: When a customer receives a message from your account, they will be notified that the message came from a business account. This notification is in the form of a small alert in the chat.
Description of your business: You can create your company profile by adding essential details , such as your company address, description of the services or products you offer, working hours, contact information, web pages and email addresses.
Automation of responses: As I mentioned, WhatsApp for companies allows you to automate various types of messages , welcome, absence and quick response, for the latter, you must use the forward slash (/) and you can use all quick responses.
Short links: A useful feature built into this messaging app is being able to easily start a chat with your clients. Customers don’t need to save your account number, you can use the short links option to start a conversation.