Even if you just started getting involved and interested in digital marketing issues less than a month ago, chances are you’ve seen something that mentions the benefits of blogging. Whether you’ve read my content, or someone else’s, blogging has your list of fans. Although, every successful blogger in the market are taking advantage of the benefits of blogging, there are also many bloggers who have failed.
It’s important to identify why bloggers failed, so you make sure you do not make the same mistakes or fall into the same trap. After all, if blogging does not work for you, it’s because it’s a wrong way to promote you – but it’s more likely because you did not execute your strategies correctly.
In this article, let’s take a look at negative blogging practices that make a lot of people fail to create a blog. We will evaluate the mindset and habits that cause bloggers to fail and also see what makes bloggers who do things well, be successful. At the end of this article, you will understand what it takes to create a successful blog so that you too can join the list of successful bloggers stories.
You do not take blogging seriously
Like many other things in life, if you want to create a successful blog, you cannot see blogging as a hobby or a side project. Many bloggers make this mistake and end up getting mediocre results. Blogging requires that you be consistent and dedicated. This means that you must produce excellent content and also produce it frequently.
Creating content for your blog will constantly help you increase the amount of traffic generated by your blog. As you can see below, companies that generate content 16 or more times a month , they get 3.5 times more traffic than those who publish content no more than 4 times a month.
In addition, companies that generate content for blog regularly, also usually generate more ‘inbound leads’. The following graph shows that companies that publish blog content more than 16 times a month, earn 4.5 times more leads than those published up to 4 times a month.
For this, ideally you want to publish content at least once a day. The more content you post regularly, the better your results – especially in the long run. With this in mind, you must accept that doing blogging can not be treated as something you do infrequently, but as something that is a priority.
Another reason many bloggers fail is because they do not produce outstanding content that engenders engagement. Considering the amount of content that is produced daily, the least you can do is create excellent content to participate in the game. Create content that generates engagement is so important that 72% of B2B content creators , content creation considered as a ‘priority’.
True, it will take some practice to get to the point where you produce high quality content on a regular basis, but there are several shortcuts you can take to shorten the process.
The first and most important thing to do is to understand your industry in a better way.
If you can do that, you’ll get insights that will be hard to find elsewhere. As a result, you can give your audience information they could not find on any other blog.
If you are an expert in your subjects, you can also explain complex issues in a simpler way, so that your audience can understand the new developments in your industry.
And most of the time, you can do it if you know exactly what you’re talking about. So, take the time to read, watch videos, listen and think as much as you can. Then you can discuss complex issues in a simple and easy to understand way.
If you want to be updated with the latest developments in your industry, consider setting a Google Alert , so you get notifications when something new is published.
You can also develop outstanding content by building content based on what already exists. Let’s say you started a business selling green tea and you want to create a blog. It can be very useful for you to look for content related to green tea that is already successful, so that you reduce the probability of failure when working on topics that have already been proven effective. You do not have to do this all your life. But to begin with, a method like this can help you.
Buzzsumo is a tool that lets you know what types of content will perform in your niche. For example, suppose I want to find some proven topics for my green tea blog. I can write ‘green tea’ in Buzzsumo and see what results appear.
If you want the results you get are a little more relevant, you can change the range of dates, so that the results are more recent or you can also use a different keyword. For example, you might want to combine your niche keyword with words like ‘guide’ or ‘how’ or ‘advice’. In a way, you want to create keywords that will help you generate actionable content – which is often good for most niches. You can use the Auto-suggest (tips) features provided by Google and YouTube.
If I go to YouTube and enter my keyword, you can see that again, I am shown some keywords that represent what people are already looking for related to green tea. You can work with these topics to create useful and outstanding blog posts. You can even use the videos that appeared in your research.