Elements to keep in mind before opening a blog

Creating a blog is an option that many people take to begin to have visibility on the internet, generate extra income or simply share their experiences through the network with others. A blog is a unique opportunity to expose through it all our knowledge or our virtues and if it is successful and generate enough web traffic, take advantage of opportunities to monetize Internet and generate revenue through this tool.

increase the engagement of visitors to your blog

Here are some key things to keep in mind before opening a blog.

The importance of SEO

SEO is the set of techniques that allow websites and blogs to be placed in the best positions after searches on Google and other search engines. SEO is a discipline that just 20 years old but that changes almost daily basis , i.e., what worked a few years ago may now be less useful.

Traditional SEO techniques still work but to be successful you really have to combine these techniques generate content quality that is interesting to the reader.

Using Guest Blogging

Guest Blogging is a technique that involves giving visibility or invite other bloggers to participate in the blog itself to generate visitor traffic between the two blogs and enhance the engagement . It is a way to expand the scope of the blog and make known the personal brand to the public and the public that is not yet loyal.

Email marketing

For a while, email marketing was considered a way to access potentially invasive customers. Using email marketing in this way is one of the reasons why most bloggers fail.

A blog compatible with a good quality newsletter that filters content and non-invasive in shipments is a way to ensure continuity and relevance to the blog.

Know everything that affects a blog

SEO, the technical aspects, the responsive design, graphics, visibility, quality of content, the ability to virtualization all these aspects must be known and dominated by bloggers but you have to really focus on what is done But what you have actual domain . If you are a good writer, write quality content; If you are innovative, look for new ideas that surprise. For other tasks, there are tools that facilitate the task or can outsource or look for other possibilities.

Responsive design is fundamental

The responsive concept refers to those pages, websites or blog that are functional both on a computer and on mobile devices. To this day it is fundamental that all content on the internet is adapted to this responsive design as more and more people access the internet only through their smartphone.

Not only to consult social networks, messaging applications, general information or blogs, but also to make financial transactions or to buy via online.

Custom Blog

The only way to be different and original is to customize the blog or website in question. It is impossible to compete with large companies when it comes to generating content because they have more means and more staff. Just a personal blog has to bet on a more personal nearest ultimately more real experience.

This aspect is much appreciated by the readers, but, of course, this approach of blogs to the more personal character has to be accompanied by all the aspects mentioned above.


Professional writer with more than 7 years of experience. Joseph has worked as a content creator and editor on different web pages. He has been coordinator and content manager in various editorial teams. He also has extensive experience in SEO and digital marketing.