Sometimes the online presence cannot stand alone by publishing updates of your blog. The key concept of blog marketing, which refers to the implementation of a marketing strategy that is used to grow and climb the SERPs, must also prefix the target user loyalty.
To do this and get a good strategy Marketing Blog, there are three basic steps to follow:
- Having the blog new visitors attracted by quality content
- Convert visitors into subscribers
- Diversify the content within the blog to attract new audiences
Defining default you already have a good amount of traffic coming to your blog, you will have to obtain a record of such visits, in order to convert the simple casual readers or fans to avid readers. Next step is to convert these visitors into “subscribers”, providing free content (e.g. ebook or graphics/tools) in exchange for their email address, a visit or subscribe to services for a fee through affiliation.
Now I will describe some effective steps that will help achieve these goals:
1 # Refresh the Blog
How can you expect a return on your part if you do not update your blog frequently? If you really want to create a successful blog it should be updated at least once a week (even better if daily) either your blog is personal or business. According to a study internal customer “HubSpot”, it is clear that blogs that publish updates more than once a week, adding to its list of enrollment email addresses of their visitors at twice the speed of blogs that update their content once per month.
2 # Facilitate the signing by the use of a Landing Page
Most likely, within the pages of your blog, you have a form for the list of newsletters. This is a right strategy if you want to increase the number of subscribers to the list to send, but if you start to promote this type of subscription to your blog through other channels such as social media, email campaigns or sending advertising campaigns such as Google Adwords, this form is insufficient and unprofessional.
In my view, the right strategy to target the best people to make this particular action is to put them at ease in a arriving page, more commonly known as the “Landing Page”. This page will be certainly more professional than an inserted field to the right of the text of your blog, as it will be created specifically for the user to make a call-to-action.
Create a promotional campaign relying on just 140 characters to twitter (for example. “Go infoheaps.com and enter your email in the field on the upper right side of the blog, to join”) or via Facebook writing an unlikely invitation to register following a certain way, it will be a waste of time and money especially if you create campaigns for a fee.
Using an ad-hoc page, a more professional, well-directing the user to the action to be taken. Optimize your page using a clean and clear graphics reminiscent of the layout of your blog, always including a descriptive title that captures the attention of visitors and summarizing inside the key concept of the subscription.
3 # Promote the signing articles with ad-hoc
Now that you have built everything you need to convince the user to become a “follower”, you just have to talk about in your blog all the benefits that the member can have. For example, if your blog covers topics of graphics, it is appropriate to make some graphical tools available to users in exchange for subscription via email, or release in exchange for a tutorial.
You must never forget to post the link to these articles via all social networks available in a cyclic manner over time, so that they can attract more audience as possible. Should be split into segments the email addresses of interest, such as MailChimp allows you to create an unlimited number of email lists in the profile, so you can divide by registered users for each item Treaty.
For example, if your blog features an article about the techniques of SEO, you can create a list of ad-hoc where you know that these users have registered following a particular item and therefore can deduce that they are interested in this subject, and so on for each topic on the blog. In this way you can create a successful marketing campaigns.
By following these few simple steps you can get a considerable amount of the best visitors to your blog, inviting them to leave their email address, creating a synergy between blogs and visitor.