As I mentioned earlier in these articles (Bad Practices You Want to Avoid When Creating a Blog) & (Elements to keep in mind before opening a blog) – many people are blogging today, and 76% of marketers said they would produce more blog contents in 2017 than occurred in 2016. And, considering that blogging is so popular, you can bet that a lot of that content is in the form of blog articles. In other words – you will now have a lot more competition. And that means you need to improve a lot to promote your brand.
1. Tips to produce excellent blog contents
The best promotional tactic is to produce excellent content that you can start with. But, if you follow the advice I mentioned earlier, there is a good chance that you have covered that part.
So what can you do to promote your blog contents? Basically, you have two options. You can use organic methods that require a little more time or you can promote your content through paid methods.
Organic methods can be divided into two categories.
First option: you can email people who have shared similar content in the past to let them know that you have developed something similar that they may enjoy. You can discover these people by using the ‘See Who Shared’ feature in Buzzsumo, and then collect emails from those people, so you can email them and let them know about your content. When you contact these people in the mail, they are likely to share your content, to be shown in front of a larger audience, and thus to generate traffic to your content.
However, as a second option, your main goal is to get backlinks so that you can improve your SEO in the long run. By asking people to share your content, you will not be looking for short-term results. You can do this by finding broken links on websites, telling the owner that there is a broken link and asking if you want to direct the link to your content. This process is somewhat complex, but you can learn more about it by reading this article , where I detail how you can achieve this goal.
2. Improving the SEO of your blog contents
By improving the SEO of your content, you are, in a way, promoting your content. It is also noteworthy that guest posts can also be great to promote your blog and its content. If you are relatively new to the world of blogging, it may be a good idea to try to get options for doing guest posting on reputable blogs.
There are two main benefits of guest posting
First, you can benefit from the hearings already established of these blogs, making more people you know and understand what your message. This will increase the number of people who search and visit your blog.
Second, in most cases, writing a guest post, you can insert a link to your own blog in the section of the biography of the author. This link will help you generate traffic, but it can also help your SEO strategy in the long run. If you want to find guest posting opportunities, consider using the following keywords in Google searches. In the place of ‘Your KeyWord’, use your niche.
As I mentioned, you can also use paid traffic to promote and generate traffic to your blog. If you are going to use paid traffic, it is important that you have a way to turn that traffic into profit. If you do not have a process to collect leads and turn them into customers, then you’re going to be wasting a lot of money, since a lot of people are going to interact with your content, and maybe share it.
3. Organic promotion
With organic promotion, you will not be spending money, but you will spend time. If you get waves of traffic, but you do not have a way to take advantage of it, then you could say that it does not make sense to promote your image and your blog.
When you know how to convert readers to subscribers, and send those subscribers through an optimized sales funnel, you can generate paid campaigns (and organic promotional campaigns) for a long period of time and generate profits in the process. One of the best forms of paid traffic for beginners is Facebook Ads. And if you want to start doing so, here are quite useful information on this topic.
One of the best ways to gather leads is to create a magnet for leads .
Note: If you wish, you may not want to link a magnet leads in your section of the author, when you do guest posting. This will make it easier to collect leads and make sure you have someone to send you emails when your next article is published.
But, creating outstanding blog contents carries much more than working with proven themes. The key thing I want to emphasize is that you need to give your blog an edge. You must give people a reason to create a bond with your content and become avid fans of your blog, and in your time, you.
There are several ways to do this.
One is, of course, create amazing content for your audience – but you need to define what it is. Will it be content that is much, much, much more depth than existing sources? Is it content that is highly sought after? Is it content with illustrations and unique graphics? Is it content that has been created in a format that makes it easy to read? Even your writing style could differ from other people in your niche.
Writing style can have a big impact on how well your content works.
4. Content writing ability
And if your personality stands, people will remember your content, as well as you. Writing as if you were writing to a friend is often the best way to balance your writing style so it is not easy to read and yet be informative.
You may also ask yourself what you need to create a blog with unique and memorable blog contents. If there is something you can do to make your content and look more interesting – do it. People will remember you for it and you will also like them.
Blogging is becoming more and more popular, but that does not mean everyone knows what they are doing. If you want to avoid some of the most common errors that defeat novice and even experienced bloggers, give a second read to this article and think about how you can adjust your strategy. Whether you need to make big or small changes, make sure you do something that fits your blogging style, so you can have more success in the future.